“Big Swings” 2025 Golf Initiative Campaign
Southern Company
For over a century Southern Company has been doing more than providing good energy to the communities they serve. They’ve been driving it on golf course as well—especially when it comes to younger generations.
So to celebrate the impact Southern Company’s looking to make in 2025, we brought awareness to how they’re giving young people the power to play through partnerships with organizations like the ANNIKA Foundation, First Tee and Underrated. And we did it with a campaign that played off of the golf initiative’s momentum and showed young golfers taking literal and metaphorical “big swings,” on the green and in the game of life.
TV / CTV / OLV
:30
:15
Social
Agency: Fitzco
Head of Creative: Ryan Boblett
Sr. Video Director/Editor: Bryce Burton
Sr. Content Creator: Tori Evert
Producer: Ana Steiger
Director: John Suits
Production: Natural Selection