“Thirst Responders” Campaign
BIOLYTE
It doesn't matter if you're a striker in the 2nd half, a landscaper on a sunny jobsite, or a mom whose toddler has a daycare bug. No one wants to be dragged down by dehydration. But with the category constantly looking to pro athletes and physical extremes, “regular people” are struggling to recognize, let alone achieve, the hydration they need. So for their first national campaign, we wanted to help BIOLYTE leverage their medical roots to show how their physician-formulated electrolytes help everybody and every body LYTE IT UP. At the center of the campaign are the “Thirst Responders”— everyday hydration heroes who show up wherever dehydration strikes. With confidence, humor, and credibility, they reinforce BIOLYTE’s role as hydration that works fast for real life.
OLV
DIGITAL / SOCIAL
Agency: Fitzco
Head of Creative: Ryan Boblett
ACD CW: Ashlyn Taylor (Me)
ACD AD: Cat Sheehan
Producers: Ana Steiger
Director: Tom Rittenhouse
Production: Chomp!