“Outervention” Campaign
Murphy’s Naturals
Working full-time, keeping up with current events, and just being a living human in today's age has us trapped inside and tethered to our devices. Meanwhile, we're missing out on all that’s good and freeing and FUN about the natural world. And it’s not just us. Our families are being affected, too. As lovers of the outdoors and all creatures in it, Murphy’s Naturals couldn’t just sit by. They had to do something to stop the endless scroll. They had to stage an outervention and pressure encourage people to choose green time over screen time with the help of Murphy’s 100% natural repellents. So we helped them do it with a social/digital-first campaign so we could confront people mid-act.
OLV
SOCIAL / DIGITAL
Agency: Fitzco
Head of Creative: Ryan Boblett
CD: Stephen Lintner
ACD AD: Cat Sheehan
AD: Eva Lineberger
Producers: Brittany Hester
Director: Tom Morris